Reflection: BCM212

Over the Autumn semester I have been conducting research and gathering information to answer my research project. UOW Parking which is not a question but rather a statement which I wanted to understand how the students/faculty felt on the issues which are prevalent amongst this study. My aim for this research proposal was to understand... Continue Reading →


CB Concept Focus: Brand Personality

Brand personality is the set of human characteristics associated with a brand. Many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand story telling process. As the fundamental building block of the brand, the brand name represents a potential starting point for creating brand personality... Continue Reading →

Brand Focus: Red Bull

How many of you have ever consumed a Red bull? whether it be mixed with vodka on a Friday, Saturday night or it’s the ritual “daily grind” when coffee just isn’t enough for students to get through their day/ week? As we are ambitious and want to perform to our best, Red bull positions itself to... Continue Reading →

Research Proposal Update: UOW Parking

Parking at UOW has considerably gotten progressively worse over the course of my time at UOW. My research is to help find a solution on how this issue can be resolved efficiently which is where I’ll be receiving the help from students and faculty who attend UOW. I will be curating multiple surveys and posting... Continue Reading →

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