The media has formed different anxieties about the negative outcomes it has on its consumers. In today’s society current mass media production is being debated on whether the media is victimising children into behaving violently. Albert Bandura’s theory suggests that the children are taught violence by their surroundings.
In Albert Bandura’s social learning theory, children observe the people around them behaving in various ways. This is illustrated throughout the Bobo Doll Experiment. Albert Bandura states “behaviour is learned from the environment through the process of observational learning.” Bandura’s point being that violence is taught. In todays day and age exposure to violence is cumulative in its effects that violence on the screen ‘cultivates’ violence in society. Children are exposed at a young age to violence whether it be a cartoon on tv for example “The Simpsons” the tv show exposes violence to kids of all ages and within the tv show the children idolise “Itchy and Scratchy” who are renowned to kill each other brutally, but unrealistic expectations come from the show teaching kids that if your head is cut off it’s okay because that character will survive and there will be another episode. However, in comparison to the tv show for example Call of Duty, the video game. The child is now controlling the character so already the child is performing violent acts via the character. Then we question the thought will the children think it is okay to perform these acts in society because they think it is socially acceptable. They don’t know right from wrong because what they are being taught in the video game is acceptable and if you don’t kill you will lose.
It is estimated that by the time an average child leaves elementary school, he or she will have witnessed 8,000 murders and over 100,000 other acts of violence. By the time that child is 18 years-of-age; he or she will witness 200,000 acts of violence, including 40,000 murders.’ https://moodle.uowplatform.edu.au/pluginfile.php/378037/mod_resource/content/1/CopyLecture2BCM1102015.pdf
So it goes back to Bandura’s theory violence is taught and looking at the statistics an average child is exposed to multitudinous murders and acts of violence, therefore, in this day and age children are more susceptible to violence.