Reflection: BCM212

Over the Autumn semester I have been conducting research and gathering information to answer my research project. UOW Parking which is not a question but rather a statement which I wanted to understand how the students/faculty felt on the issues which are prevalent amongst this study. My aim for this research proposal was to understand... Continue Reading →

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CB Concept Focus: Brand Personality

Brand personality is the set of human characteristics associated with a brand. Many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand story telling process. As the fundamental building block of the brand, the brand name represents a potential starting point for creating brand personality... Continue Reading →

Brand Focus: Red Bull

How many of you have ever consumed a Red bull? whether it be mixed with vodka on a Friday, Saturday night or it’s the ritual “daily grind” when coffee just isn’t enough for students to get through their day/ week? As we are ambitious and want to perform to our best, Red bull positions itself to... Continue Reading →

Research Proposal Update: UOW Parking

Parking at UOW has considerably gotten progressively worse over the course of my time at UOW. My research is to help find a solution on how this issue can be resolved efficiently which is where I’ll be receiving the help from students and faculty who attend UOW. I will be curating multiple surveys and posting... Continue Reading →

Driving vs. Public Transport

At the start of every session at UOW the traffic on Mount Ousley has always been unnecessary. I have been at UOW since 2015 and the increase in traffic this year has become out of hand, with traffic directors trying to control the situation by directing traffic away from the university and for students and... Continue Reading →

Cultural Appropriation: It’s Not About Kylie Jenner’s Braids

What is Cultural Appropriation: Cultural appropriation is a sociological concept which views the adoption or use of elements of one culture by members of a different culture as a largely negative phenomenon. Hunger Games actress Amandla Stenberg has been particularly vocal in her criticism of celebrities for appropriation, recently making headlines after she called out Kylie Jenner via... Continue Reading →

Did You Know? Studying Abroad

Australia educates 9% of the world's cross border tertiary students. In 2004, there were 228,555 international students enrolled in Australian higher education institutions, three quarters of them onshore in the southern continent. International students constituted 24.2% of all enrolled students and provided 15% of university revenues. (Loneliness and International Students: An Australian Study,2007) Majority of... Continue Reading →

Utopian or Dystopian? Which Side Are You On?

Globalisation refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information. Globalisation could lead to the homogenisation of world cultures, or to hybridisation and multiculturalism’ (O’Shaughnessy and Stadler, 458). Globalisation is seen as... Continue Reading →

#Why am I so Pretty

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. A celebrity... Continue Reading →

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